STYLE GROUPS IN HIGH-SCHOOLS-SOCIOLOGICAL SURVEY
ON TEENAGERS’ BEHAVIOUR
Grupuri de stil în învătământul liceal – cercetare sociologică a comportamentului liceenilor
Csilla MÁTHÉ, Virág TÉCSY
A.P.C. – Mielsen, Budapesta, Ungaria; Akció-Nxs Reklámügynökség Kft.
Adapting in high school can take several forms – those who have firm and balanced values
learnt mainly at home find an easier way of expressing themselves in terms of behaviour, clothing,
taste in music, opinions, hobbies, etc. However, fighting their way through the obstacles of
adolescence, teenagers tend to choose extreme forms of this self-expression, either to emphasise
their rebellion or their separation from others or from certain groups – or on the contrary, to show
the world that they are actually members of the given group. Either way, the question whether their
decisions are mostly influenced by the group they take part in or their individual judgement remains
to be answered.
consumer behaviour, groups, teenagers, lifestyle, marketing